What’s the first thing you think about when a hurricane is on the way? For me it’s advertising. One of the great things about Pay Per Click (PPC) advertising is the ability to adjust your advertising to events. For example, Hurricane Irene is currently barreling along the east coast so we stopped PPC ads for Outer Banks vacation rentals in North Carolina and beach rentals in Sandbridge, near Virginia Beach.
Meanwhile, for our company that sells low cost rags, we started advertising for rags and towels to clean up the mess. And we are running these ads just in states affected by the storm. This flexibility lets us target clients when they need our products and services and keeps us from wasting money on vacation home rental when we know that people are searching for information on the hurricane and how to clean up!
Stay safe!
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