End of the year PPC reporting

To clearly see your trends over the year generate a new report in Google AdWords:
1. Select the campaigns tab
2. Select a custom date range to cover the year: 1/1/2011-12/31/11
3. Select Segment (in the line underneath the tabs) > time > month
4. Review your data by campaign through time:

Is your cost per click creaping up? Is your conversion rate sinking? If so, you have some new goals for next year.

Happy New Year!