When Website Traffic Goes to Zero

I recently worked with a client who was redesigning his website. I provided a checklist of best practices to follow during a site redesign, but in the lead up to the new site launch, these details … [Read more...]

Pay Per Click – Step 4 Spending

Ask Susan - Tip of the Month Before I get to the Pay Per Click this month I'll bring you up to date on the latest search engine news. Yahoo! is now using their own algorithms instead of using … [Read more...]

Latest Search Engine Data

  Ask Susan - Tip of the Month The latest data on the number of searches per search engines shows, for English-speaking countries, that Google provides 33% of searches, Yahoo! 24%, MSN 19% … [Read more...]

Small is Beautiful – at least on the Web

Sites of Boston Tip of the Month In the Business and Money section of the January 5th Sunday Boston Globe, you may have noticed this article in the "Business buzz list" by D.C. Denison: "Small is … [Read more...]

Google – King of Search Hours

Sites of Boston Tip of the Month Recent reports show that people spent nearly 13 million hours in March 2002 using Google to search the Web. This is about twice as many hours as the nearest … [Read more...]