Ask Susan - Tip of the Month A talented marketing consultant who writes for Entrepreneur.com, has teamed up with a talented writer to tune up your website … [Read more...]
Pay Per Click – Step 6 Which Ads?
August 11, 2004 By Leave a Comment
Ask Susan - Tip of the Month There are six major steps to effectively use paid advertising on the Web. 1) Which key phrases (search terms) to … [Read more...]
Measuring Success
August 18, 2003 By Leave a Comment
Ask Susan - Tip of the Month Last month I talked about ways to increase the conversion of visitors into customers: 1) Provide simple text links to the "Contact Us" page in several locations on … [Read more...]
Getting Visitors to Contact You
July 21, 2003 By Leave a Comment
Ask Susan - Tip of the Month Congratulations! You've attracted visitors to your website. Now you want them to go to the Contact Page to e-mail or call you for more information, to arrange a … [Read more...]
Using Traffic Data to Increase Sales from Your Web Sites
March 21, 2003 By Leave a Comment
Sites of Boston Tip of the Month Table of Contents -- WebTrends Live -- 1) Number of Visitors -- 2) Search Phrases -- 3) Entry Paths -- Glossary - Cookies WebTrends Live Last month I … [Read more...]
Increase Sales From Your Web Site
February 20, 2003 By Leave a Comment
a) If you provide services or custom items, and the purpose of your website is to generate leads, then your website should encourage visitors to contact you by phone, fax, e-mail, or by filling out … [Read more...]
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