Change in AdWords Likely to Increase Your Spending - How to get back control. Google AdWords says: "In mid-May, we'll be improving our exact match and phrase match options to allow your ads to … [Read more...]
End of the year PPC reporting
December 30, 2011 By Leave a Comment
To clearly see your trends over the year generate a new report in Google AdWords: 1. Select the campaigns tab 2. Select a custom date range to cover the year: 1/1/2011-12/31/11 3. Select Segment … [Read more...]
I Can’t Find My Google AdWords Ad
November 30, 2011 By Leave a Comment
Here is a question that I get a lot: "I do a search for my keywords, but my ad doesn't come up. Why is this happening?" The answer may be that your Google Adwords campaign has been limited by your … [Read more...]
Discovering new & valuable keywords for AdWords
October 24, 2011 By Leave a Comment
Examining the exact search phrases for a vacation rental company we discoverd that people are searching for winter rentals in that area and started advertising specifically for that and got several … [Read more...]
Visits versus Path Length in Multi-Channel Funnels
October 4, 2011 By Leave a Comment
Wondering why the Google Analytics reports for are showing different data for visits than the reports from the new Multi-Channel Funnels show for path length? Looking at the definitions it becomes … [Read more...]
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