PPC Audit, Tune-up and Management for existing campaigns with a focus on Google AdWords
The foundation for any PPC campaign in today’s market is Google AdWords so we focus your AdWords account first. Once we get that account tuned-up, we will work with you on other accounts such as MSN, Facebook or LinkedIn as necessary for your business.
You have a Google AdWords account but you aren’t getting the results that you’d like?
You don’t know if your AdWords campaigns are working ?
You realize that AdWords is a lot of work in an ever changing landscape and want a professional to handle it but keep you in the loop?
The first step is to call me and I will provide a free Audit of your Google AdWords account. During that review by web conference we can discuss the next steps.
Audits typically uncover these types of issues:
- paying for clicks but not getting customers
- your ad is not showing when you search
- low click-through rates, high cost per click
- errors, disapproved ads
- a website that doesn’t convert visitors to customers
- not measuring results so you don’t know where to allocate spending or how to improve
Based on the findings in the audit, you may decide to tune-up the account yourself or hire Ask-Susan to do an AdWords Tune-Up for you. Tune-ups may include
- geographic coverage and timing of ads
- keyword refinement to show ads to potential customers and less often to those looking for other services and products
- ad wording that attract the visits most apt to become customers
- bringing visitors to the good “landing pages” on your website
- iupdating content of the landing pages to get people to buy or contact you
- tracking results – we recommend Google Analytics and tie that to AdWords to provide great data for analysis
- improving campaign structure to improve Quality Score to bring down cost per click and get more visitors for your budget
Notice that in the Tune-up we provide recommendations on improving your website as well as your AdWords account. These Tune-Ups range from an hour to over a week of work based on the complexity of the account.
After the account is set-up to perform well and is measuring your success, we monitor the results and make adjustments as needed. Tender loving care and attention at this initial phase in the life of an AdWords account is critical it’s long term strength, reliability and success. After the first few months you decide if you would like to take over management of the account or have Ask-Susan continue management and optimization of the account on an on-going basis.
Google changes the AdWords interface and functions on a regular basis and most of my clients have found it beneficial to outsource management to a professional rather than try to keep up with the changing technology themselves. With my Google AdWords Partner Certification and network of professionals, I keep up on changes, learn how they affect campaigns and can apply beneficial changes to all my client accounts.
In many accounts we are able to continually improve results through the years. Here is one example that shows the number of new customers that this client’s website has attracted each year – the number of NEW customers has grown from year to year by improving the website, product offerings, internet marketing and PPC campaigns.
Actual Client Data: 2003-2009. We have been working with this client since March 2004 and the number of new customers that they received from the Website has increased each year. They now acquire more than 10 TIMES as many new customers EACH YEAR as they did prior to hiring us.
In 2010, the number of customers was down 3% from 2009 but sales from internet customers were up 13% from 2009 to 2010 and another 14% projected for 2010 to 2011. While I can’t promise those results, I will work with you to increase your sales.
If you are overwhelmed with managing your current PPC advertising or unsatisfied with the results, Ask-Susan will manage your existing accounts and make changes to improve the effectiveness of you PPC advertising program.
The first step is to call me and I will provide a free audit of your Google AdWords account. During that review by web conference we can discuss the next steps. I look forward to speaking with you.
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