PPC Tune-Up

Tune-Up AdWords Campaigns

During the AdWords Tune-up I will review and recommend specific updates needed in:

• Account Preferences
• Campaign Settings
• AdGroup Organization
• Key words, match types, bids, quality score
• Ad wording and landing pages
• Website
• Performance tracking such as Google Analytics

Together we will review and update the primary settings and then create a strategy for improving the campaigns (such as more specific ad groups and landing pages). Then I will make the changes off-line using the Google AdWords Editor and after your review upload the changes to AdWords and start running the updated campaigns.

Tune-ups may include

• geographic coverage and timing of ads
• keyword refinement to show ads to potential customers and less often to those looking for other services and products
• ad wording that attract the visits most apt to become customers
• bringing searches to the good “landing pages” on your website
• content of the landing pages to get people to buy or contact you
• tracking results – we recommend Google Analytics  and link that to AdWords to provide great data for analysis
• campaign structure to improve Quality Score to bring down cost per click and get more visitors for your budget

Notice that in the Tune-up we provide recommendations on improving your website as well as Google Analytics and AdWords.  These Tune-Ups range from a few hours to over a week of work based on the complexity of the account.

To get started, ask Susan for a free PPC Account Audit.