PPC Audit

Pay Per Click Account Audit

Ask-Susan’s free PPC Audit provides a thorough review of an existing PPC account (typically Google AdWords) looking at settings, structure, content (keywords, ads, landing pages) tracking (conversions and analytics), as well as historical data. We also analyze your Google Analytics data, if available, for additional information on the performance of your website. It identifies what’s working and what can be improved. The account is reviewed with you in a Web conference call.

Audits typically uncover these types of issues:

• paying for clicks but not getting customers
• your ad is not showing when you search
• low click-through rates, high cost per click
• errors, disapproved ads
• a website that doesn’t convert visitors to customers
• not measuring results so you don’t know where to allocate spending or how to improve

In this process, we identify specific areas to focus on in the PPC Tune-up. If appropriate, I will send a proposal for a PPC tune up including a description for how the changes can be implemented and how the tune up will help produce specific results.

Use the form at the right to request a PPC Audit or call Susan at 866-380-4972.