PPC Management & Optimization

On-going PPC Management and Optimization

The key to success in PPC management and optimization  is testing, measuring what works and refining campaigns to optimize your campaigns to increase your profits.

Following an initial PPC audit and tune-up we can manage your PPC accounts for you while providing regular conversations and reporting to coordinate your PPC spending with your other marketing efforts, and to ensure that we are maximizing your profits. We often use Web conferencing to review and discuss PPC activities, findings and recommendations. We become part of your marketing team.

Good PPC management requires on-going testing, measuring, analyzing and adjusting many factors including:

• targeting
• ad wording
• landing pages
• keywords and match type
• bids

We measure the things that matter* so we can determine which settings provide the best results and continually improve the campaigns providing you the best return on investment.

*What matters? That is different for each client and I will work with you to define that. While measuring shopping cart transactions and revenue is straightforward, most of my clients want to generate leads – phone calls, forms submitted or emails. Sometimes we also choose to measure intermediate steps on the way to becoming leads such as white paper or technical downloads or signing up for a blog or becoming a fan. Some of the systems that we have developed allow you, the client, to provide feedback on the quality of the leads so that we can focus even more on the settings that attract the best leads. As you can see, this is an interactive process and I look forward to working with you and your staff and becoming part of your team.

Read about our PPC Account Audit and Tune-up or Reporting.